American River College Computer Information Science

What might you learn in these courses?

SEO - Search Engine Optimization simply means that you want your website and other Internet marketing landing pages to come up first on the search engines. There are many tips and tricks to get this accomplished. At this point in time, all social media apps help build links that in turn support your SEO efforts.

How to make a website using a free online template (yes, you can do this easily) and FREE

How to use the following apps (and more) for business:

  • Facebook
  • Instagram
  • Twitter
  • Pinterest
  • Linkedin
  • YouTube
  • Snapchat
  • plus tips for Etsy, podcasts, ebooks, webinars

** All software and cloud based apps are FREE. There are no textbooks to buy for these courses.

These are "real" accredited college courses ~ transferable to many CSU and UC's


These two courses go together ~ perfect for small business marketing!!!!

~ you can enroll and take the courses completely online, California Residents $46 per unit ~ transferable CSU units, high school students over 16 yrs qualify for Advanced Education units

CISA 345: Technical Marketing Applications (2 units)

This course provides an overview of online marketing applications. It includes creating websites using cloud based software, building media-rich content for blogs, and developing marketing strategies using Search Engine Optimization (SEO) tools such as Google Analytics. It also covers email marketing software to create and manage mailing lists, newsletters, and automated campaigns. Additionally, it covers audience building with other cloud based marketing tools such as podcasts, ebooks, webinars, and more. All software used in this course is free, cloud based, and mobile.

CISA 346: Social Media Applications (1 unit)

This course introduces a variety of social media applications and content platforms for marketing both small and large businesses. It includes popular applications for online social networking services (Facebook Pages for business), microblogging (Twitter), visual bookmark boards (Pinterest), video-sharing websites and YouTube channels, Internet based photo and video sharing apps (Instagram and Snapchat), and image editing mobile apps specifically for marketing. It also includes tracking social media, apps and integration, link building, and monetization.



Internet Marketing Certificate

Department:  Computer Information Science 

Required Units: 14

Program Description:  

This certificate offers a program of study for students seeking jobs that require skills in technical marketing applications. It provides opportunities to combine traditional marketing theory with the technical skills needed in today's business environment. Courses address current technology-based business communications, marketing, Internet strategies, applications, and trends.

Career Possibilities:  

Career opportunities include titles such as social media administrator, digital marketing director, campaign specialist, marketing/events coordinator, media marketing, social media squad, Internet marketing communications, and communications and social media coordinator.

Requirements for Certificate (100% Available Online)
Subject Title Prerequisites Units Instruction
BUS 310 Business Communications
Show Prereqs
Online, Hybrid, Campus
CISA 330

Desktop Publishing
Adobe InDesign

CISA 340 Presentation Graphics
CISA 345 Technical Marketing Applications
CISA 346 Social Media Applications
CISW 350 Imaging for the Web
Adobe Photoshop
MKT 330 Internet Marketing


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