Online Section
CISA 345: Technical Marketing Applications
Online section number: 12222
Mandatory Online orientation
Units: 2.00
Prerequisite: None.
Advisory: CISC 305
Course Transferable to CSU
Hours: 27 hours LEC ; 27 hours LAB
Description: This course provides an overview of online tactical
marketing tools. It includes Search Engine Optimization (SEO),
analytic tools, web building and blog applications, email
marketing, and other technical marketing tools.
No textbook required -
WordPress and several other web template applications will be
required.
What students are saying ~
Everyone, if you are looking for a fantastic set of courses to maximize your knowledge of online and social media marketing, look no further. As a small business owner, I learned SO MUCH about how to build and manage an effective online presence. As Professor Hayes points out in the class, social media marketing and online marketing now outpace print marketing by a significant measure. CISA 345 and 346 are a perfect combination of instruction to navigate the sometimes confusing waters of this relatively new, but very important, set of marketing strategies. ~ Katrina Rasbold, business owner and author
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Online Section
CISA 346:
Social Media Applications
Online section number: 12224
Mandatory Online orientation
Units: 1.00
Prerequisite: None.
Advisory: CISC 305
Course Transferable to CSU
Hours: 18 hours LEC ; 18 hours LAB
Description: This course introduces using a variety of social
media applications and content platforms for marketing both
small and large businesses. It includes popular applications for
online social networking services, microblogging, visual
bookmark boards, video-sharing websites, photoshare sites, and
online image editing. It also includes tracking social media,
apps and integration, link building and monetization.Required book: None
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Professor Hayes -- Summer 2016 Schedule
ONLINE Orientation Information
Summer Session: June 6 - July 15
Online Section
CISA 345: Technical Marketing Applications
Online section number: 12222
Mandatory Online orientation
Units: 2.00
Prerequisite: None.
Advisory: CISC 305
Course Transferable to CSU
Hours: 27 hours LEC ; 27 hours LAB
Description: This course provides an overview of online tactical marketing tools. It includes Search Engine Optimization (SEO), analytic tools, web building and blog applications, email marketing, and other technical marketing tools.
No textbook required -
WordPress and several other web template applications will be required.
What students are saying ~
Everyone, if you are looking for a fantastic set of courses to maximize your knowledge of online and social media marketing, look no further. As a small business owner, I learned SO MUCH about how to build and manage an effective online presence. As Professor Hayes points out in the class, social media marketing and online marketing now outpace print marketing by a significant measure. CISA 345 and 346 are a perfect combination of instruction to navigate the sometimes confusing waters of this relatively new, but very important, set of marketing strategies. ~ Katrina Rasbold, business owner and author
Back to top
Online Section
CISA 346: Social Media Applications
Online section number: 12224
Mandatory Online orientation
Units: 1.00
Prerequisite: None.
Advisory: CISC 305
Course Transferable to CSU
Hours: 18 hours LEC ; 18 hours LAB
Description: This course introduces using a variety of social media applications and content platforms for marketing both small and large businesses. It includes popular applications for online social networking services, microblogging, visual bookmark boards, video-sharing websites, photoshare sites, and online image editing. It also includes tracking social media, apps and integration, link building and monetization.Required book: None
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