Professor Hayes Computer Information Science American River College
American River College Computer Information Science

Professor Hayes -- Summer 2018 Schedule

ONLINE Orientation Information

Summer Session:  June 5 - July 28

Online Section
CISA 345: Technical Marketing Applications

Online section number: 12222
Mandatory Online orientation

1st 4-weeks June 5 - June 30

Units: 2.00

Prerequisite: None.
Advisory: CISC 305
Course Transferable to CSU


Description: This course provides an overview of online marketing applications. It includes creating websites using cloud based software, building media-rich content for blogs, and developing marketing strategies using Search Engine Optimization (SEO) tools such as Google Analytics. It also covers email marketing software to create and manage mailing lists, newsletters, and automated campaigns. Additionally, it covers audience building with other cloud based marketing tools such as podcasts, ebooks, webinars, and more. All software used in this course is free, cloud based, and mobile.

No textbooks required!


 

What students are saying ~

Everyone, if you are looking for a fantastic set of courses to maximize your knowledge of online and social media marketing, look no further. As a small business owner, I learned SO MUCH about how to build and manage an effective online presence. As Professor Hayes points out in the class, social media marketing and online marketing now outpace print marketing by a significant measure. CISA 345 and 346 are a perfect combination of instruction to navigate the sometimes confusing waters of this relatively new, but very important, set of marketing strategies. ~ Katrina Rasbold, business owner and author


Online Section
CISA 346: Social Media Applications

Online section number: 12224
Mandatory Online orientation

2nd 4-weeks July 3 - July 28

Units: 1.00

Prerequisite: None.
Advisory: CISC 305
Course Transferable to CSU


Description: This course introduces a variety of social media applications and content platforms for marketing both small and large businesses. It includes popular applications for online social networking services (Facebook Pages for business), microblogging (Twitter), visual bookmark boards (Pinterest), video-sharing websites and YouTube channels, Internet based photo and video sharing apps (Instagram and Snapchat), and image editing mobile apps specifically for marketing. It also includes tracking social media, apps and integration, link building, and monetization.

No textbooks required!

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