| Cohort | Money Motto | Sex Mindset | Music |
| Depression |
Save for a Rainy day |
Intolerant |
Big Band |
| World War II Born 1922-1927 Age in 2005-78-83 |
Save a lot, spend a lot | ambivalent | Swing |
| Post War Born 1928-1945 Age in 2005-60-77 |
Save some, spend some | repressive | Frank Sinatra |
| Boomers Born 1946-1964 Age in 2005-41-59 |
Spend, spend, borrow, spend | permissive | Rock and Roll |
| Generation X Born 1965-1976 Age in 2005-29-40 |
Spend, Save, What? | Confused | Rap, Grunge, Retro |